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Writer's pictureCherie Sayban

Financial Planning for Economic Uncertainty in 2024

Updated: Sep 25

As we move through 2024, economic uncertainty continues to challenge small business owners. Inflation, fluctuating interest rates, and potential market shifts are causing many entrepreneurs to rethink their financial strategies. Cherie Sayban, CPA, provides insights into how small business owners can navigate these unpredictable times and create a financial plan that safeguards their businesses.


Financial Planning

Understanding Today’s Economic Landscape


The current economic environment is marked by several key challenges:

  • Inflation: Rising costs of goods and services continue to squeeze profit margins.

  • Interest Rate Volatility: The Federal Reserve’s interest rate policies can impact loan costs and borrowing power.

  • Supply Chain Disruptions: Global factors, including geopolitical tensions, continue to affect supply chains, leading to delays and increased costs.

In this environment, financial resilience and strategic planning are critical. Below, Cherie Sayban shares actionable steps that small business owners can take to protect their businesses and strengthen their financial foundations.


1. Focus on Cash Flow Management

  • Tip: Cash flow is the lifeblood of any business, especially during times of uncertainty. Ensuring you have enough liquidity to cover day-to-day expenses is essential.

  • Applicable Action: Conduct a cash flow analysis with your CPA. CherieSaybanCPA.com can help you create a detailed cash flow forecast that outlines your inflows and outflows for the next 12 months. Identify areas where you can cut unnecessary costs and delay non-essential purchases.


Cash Flow Management

2. Build an Emergency Fund

  • Tip: Just as individuals need an emergency fund, so do businesses. Having a financial cushion can help your business weather unexpected downturns or disruptions.

  • Applicable Action: Aim to set aside 3 to 6 months' worth of operating expenses in a separate, easily accessible account. This will give your business a buffer if sales slow down or unexpected expenses arise. Start small if needed and gradually increase your reserves.

3. Diversify Revenue Streams

  • Tip: Relying on a single source of income can be risky in uncertain times. Diversifying your revenue streams ensures that your business remains profitable even if one area is impacted by economic conditions.

  • Applicable Action: Analyze your current offerings and consider ways to expand your product or service lines. For example, if you primarily sell products, explore offering related services like consultations or maintenance plans. CherieSaybanCPA.com can help evaluate the financial viability of these new ventures.

4. Reduce and Manage Debt Wisely

  • Tip: High-interest debt can drain your cash flow, especially in a rising interest rate environment. Paying off or refinancing expensive debt should be a priority.

  • Applicable Action: Review your current debt obligations. If you have high-interest loans or credit lines, work with CherieSaybanCPA.com to explore refinancing options at lower rates. Additionally, develop a debt repayment plan that prioritizes paying off the most expensive debt first, freeing up more capital for your business.


Diversify Revenue Streams

5. Reevaluate Pricing Strategies

  • Tip: With inflation driving up costs, you may need to adjust your pricing strategy to maintain profitability without alienating customers.

  • Applicable Action: Conduct a thorough review of your pricing. Work with Cherie Sayban to understand your cost structure, identify any increases, and determine whether a price adjustment is necessary. You can also explore offering tiered pricing or value-added services to justify the change while maintaining customer satisfaction.

6. Maximize Tax Efficiency

  • Tip: In times of uncertainty, reducing tax liabilities can free up critical resources for your business. Taking full advantage of deductions and credits is key to optimizing your tax position.

  • Applicable Action: Schedule a tax planning session with Cherie Sayban before year-end. Explore opportunities such as accelerated depreciation, bonus depreciation for equipment purchases, and any available small business tax credits. Planning your tax strategy throughout the year, rather than waiting until tax season, ensures that you maximize savings.

7. Plan for Long-Term Growth

  • Tip: Even during challenging times, it’s important to maintain a long-term growth mindset. Positioning your business for future success requires balancing short-term stability with long-term planning.

  • Applicable Action: Work with Cherie Sayban to create a financial plan that outlines your short- and long-term goals. This includes identifying areas where your business can invest in growth, such as technology upgrades, workforce expansion, or entering new markets. Developing a clear plan will help you allocate resources wisely while staying adaptable to changing economic conditions.


Positioning your business for future success requires balancing short-term stability with long-term planning

Financial Plan: How to Implement These Strategies

To help small business owners navigate economic uncertainty, Cherie Sayban recommends the following financial plan:

1. Monthly Cash Flow Monitoring

  • Track your cash flow regularly to ensure that you’re not overspending or losing track of incoming revenue. Update your forecast monthly to reflect any changes in sales, expenses, or external economic factors.

2. Debt Review and Refinancing

  • Set a goal to review your debt quarterly. Evaluate whether current debt can be refinanced at a lower rate or paid off faster. This will help reduce interest expenses and free up capital.


Debt Review and Refinancing

3. Cost Reduction Audit

  • Conduct a detailed audit of your business expenses. Identify discretionary costs that can be reduced or eliminated without negatively impacting operations.

4. Investment in Technology

  • Invest in technologies that can streamline operations, improve efficiency, and reduce long-term costs. This could include accounting software, automated payroll systems, or e-commerce platforms.

5. Quarterly Tax Planning

  • Avoid the last-minute rush by meeting with your CPA quarterly to review your tax situation. Proactive planning will ensure you take advantage of all available tax deductions and credits throughout the year.


Quarterly Tax Planning

While economic uncertainty in 2024 poses challenges, small business owners who take a proactive approach to financial planning will be better equipped to navigate the storm. By focusing on cash flow management, debt reduction, tax efficiency, and long-term growth, you can create a resilient business strategy that thrives despite uncertainty.


For personalized financial planning and expert tax advice, contact CherieSaybanCPA.com today. Cherie specializes in helping small business owners build strong financial foundations, no matter the economic climate.



About the Author


Cherie Sayban, Certified Public Accountant in Atlanta

Cherie Sayban is a certified public accountant. She has over 25+ years of experience in Finance, Accounting and Bookkeeping.  


Cherie Sayban CPA provides various financial and accounting solutions to small and mid-size businesses. Our portfolio includes: tax preparation, payroll preparation, accounts receivable and payables, general ledger, and QuickBooks . Our bookkeeping workshops are offered both in-person and virtually.


To learn more about how Cherie Sayban CPA can help you and your business, click HERE


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To learn more about Cherie Sayban CPA's website finance services, how we can help grow your business through social media or even strategize with you on some ideas to better manage your businesses finances. Visit us at www.CherieSaybanCPA.com


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